Ernie Ball | Music Man

Design for the iconic californian guitar strings and musical instruments brand


Packaging design for Ernie's strings & accessory line.

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Print Ads

Campaign and print ads work supporting the Ernie Ball products.

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Logo Design

Design of the James Valentine signature guitar logo.

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FPAC - SLO | A non-profit foundation supporting the local performing arts center

Website Design & Brand Refresh

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Water.org & Rosetta Marketing

Horizontal parallax website raising awareness about the world water crisis

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About Me

Over 21 years of experience in advertising & design

With experience that dates back to 1999, award-winning design director Alex Lacerda brings a versatile skill set that covers the spectrum between traditional and digital media.

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Design Director with over 20 years of experience.

Currently helping small business at TAOG

I’m an Art Director with a bachelor's degree in advertising. I love design, music, dogs and motorcycles. When I'm not working, I'm playing guitar or riding somewhere in the United States with my friends. I started my career back in 1999 in Curitiba, southern Brazil, where I was born. I moved to California in 2006 to focus on digital marketing and user experience. Since then I had the pleasure to work in a number of print and digital projects for brands like Apple, Hewlett Packard, Monster Energy, Electronic Arts, Samsung Mobile US, Bandai Namco, Nokia, Adidas, Red Bull, Google and Ernie Ball.


Let's talk about your next project

Feel free to contact me. We can talk about your brand over a coffee, a beer or the good old conference call. Cheers!

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    Let me know how can I help you with your brand. I’m looking forward to working with you in the future!

      Phone: +1  805.305.1752

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