The opportunity: William Shakespeare, widely regarded as the greatest writer in the English language and the world’s greatest dramatist, had a week of studies dedicated to his work in two universities of Curitiba, Southern Brazil.

The approach: We had the task of creating the key art and marketing materials advertising the event. The week filled with plays, group studies, and lectures was sponsored by two of the most prominent universities in southern Brazil, among book stores and other businesses investing in the city’s culture and education.

The execution: We decided to use one of the famous historical illustrations of the author since Shakespeare was the star of the week. The illustration was vectorized and paired with vibrant background colors and textures. Mixing a contemporary condensed sans serif with a modern serif font, we branded the renaissance inspired event in a current visual design language.

Collaboration with: Rodrigo Canales