Founded in Berkeley, California, in 1996, Peet’s Coffee is a coffeehouse chain responsible for introducing fresh, balanced dark roasts blends to the United States. The company, fruit of a dutch immigrant’s passion for java, has 240 stores across the country and a profound legacy that ignited the love Americans have today for specialty coffee.

The challenge: Peet’s Coffee and their loyal consumers needed an updated app to support the Peetnik Rewards Program, offering an easy online order process, incorporating a digital wallet, and order ahead capabilities, among other features part of the OLO platform.

The solution: The project started with a deep analysis of the launch’s strategy, research documents, and Peet’s Coffee brand. To deliver an intuitive and successful mobile experience, we relied on UX and accessibility best practices, A/B and beta testing, micro-interactions, and a minimalistic approach that prioritized content based on Peet’s core objectives. We adopted the atomic design methodology, creating the essential elements of the interface and combining them in detailed style guides. The next step was designing the screens and building prototypes, heavily customizing the platform to align the visual design with Peet’s brand standards. The flow is focused, and the app is easily navigated, showcasing rewards points, exclusive offers, locations, and gift cards, delivering a thought-out and tested experience that the influential coffee brand built on quality deserves.