EA Gun Club is a rewards program dedicated to loyal consumers of EA’s shooter games. The community-based ecosystem offers rewards, challenges, badges, and in-game content, unlocks early access to beta tests and demos, and more needed to refresh its website and create a user registration flow.

EA chose my team to deliver the platform’s user experience and visual design. With the primary goal of expanding its community, our objective was to provide a clear pathway for new registrations, excite gamers about the program’s benefits and improve the interface that connects EA’s action shooting gamers worldwide. We aligned the overall aesthetic of the UI with the dark and gritty atmosphere of the shooter game titles with a focused user experience aimed at increasing engagement, offering detailed information about the benefits and levels of exclusivity in a tier-based ecosystem. The project also included the user badge designs (from sketches to final renders) proudly displayed on the user’s profile.