EA Gun Club is a rewards program dedicated to loyal consumers of EA’s shooter games. The community-based ecosystem offers rewards, challenges, badges, and in-game content. It also unlocks early access to beta tests, demos, and more. They needed to refresh their website and create a more intuitive user registration flow.

EA chose my team to deliver the platform’s user experience and visual design. With the primary goal of expanding its community, our objective was to provide a clear pathway for new registrations, excite gamers about the program’s benefits, and improve the interface that connects EA’s action shooting gamers worldwide.

We aligned the overall aesthetic of the UI with the dark and gritty atmosphere of the shooter game titles with a focused user experience aimed at increasing engagement, offering detailed information about the benefits, and levels of exclusivity in a tier-based ecosystem. The project also included user badge designs (from sketches to final renders), which are proudly displayed on the user’s profile.