IA, UI/UX, visual design

RED BULL - THE HITLIST APP

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Brand, UI/UX, visual design

Design to support the Performing Arts Center in San Luis Obispo, CA


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Alex Lacerda Portrait

Multi-disciplinary art/design director with 20+ years of experience

Executing on the intersection of branding, advertising, print, and digital design, my work has powered brands from many industries and sizes: small businesses, foundations, non-profits, to global names such as Apple, Nokia, Adidas, Electronic Arts, and others. No matter the size of my clients, my goal has always stayed the same: to deliver seamless, beautiful experiences in a perfect balance of form and function.

With a background in agency, firm, and consultancy, my process is rooted in research with business growth goals. I am skilled at concepting and executing across multiple mediums and platforms, with an eye for detail and the flexibility of performing in different workplace cultures.

I have a versatile approach to design, and my execution is adaptable to the project’s needs. Still, my preferred style is minimal, concentrating on essential points and removing the unnecessary. It is a practice that reduces cognitive load and increases conversion rates, elevating the work’s objectives with simplicity and clarity.

Thank you for stopping by, and feel free to drop me a line if you have any feedback. I am available for freelance work, and I’d love to hear more about your project.

Since March 2020, I’ve been helping small businesses in the U.S. survive the financial setbacks brought by the COVID-19 pandemic through The Art Of Good | Creative CO.