IA, UX/UI, visual design


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Brand, UX/UI, visual design

Design to support the Performing Arts Center in San Luis Obispo, CA

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Multi-disciplinary, detail-oriented, hands-on art/design director with 20+ years of experience

Executing on the intersection of branding, advertising, and digital design, my work has powered brands from many industries and sizes: small businesses, foundations, non-profits, and multi-billion dollar global names. No matter the size of my clients, my goal has always stayed the same: to deliver seamless, beautiful experiences in a perfect balance of form and function.

My process starts with data and references. I believe everything is a reference, and research is one of my daily tasks. I believe that the energy we spend on our egos can be redirected to what we create, and the baseline of quality is in the details. I believe in the power and reach of brands, and I believe in brands with a mission to make the world a better place.

Since March 2020, I’ve been helping small businesses in the U.S. survive the financial setbacks brought by the COVID-19 pandemic through The Art Of Good | Creative CO.