The opportunity: Sitting on the coast and along the famous California Highway 1, Harmony’s small 2.5 acres town has an exciting history and big destination marketing plans. The Vanderhorst family, who owns the city and runs the Harmony Valley Creamery, had a goal of putting Harmony on the map as a curious attraction on the California coastline.

The approach: We were tasked with designing the city’s new logo as part of this effort.

The execution: The concept of the logo is a simple one; we decided to use the two symbols that define the town’s heritage: the old creamery truck that once delivered the products throughout San Luis Obispo County and the Pacific Coast Highway, represented by the road sign shape.