Ernie Ball Accessory Packaging


Founded in Southern California in 1962, Ernie Ball is the top-selling guitar string manufacturer worldwide. Their strings and accessories are a favorite among guitar players of all ages, and the company features artists like Jimmy Page, Eric Clapton, Jeff Beck, Keith Richards, and Buddy Guy on their roster.

We based the brand overhaul on the agency’s symbols: a triangle for research, a square for strategy, a circle for creativity, and a lightning bolt for execution. We wanted to integrate a more approachable and inclusive tone, modernizing their visual language without separating from its original concept.

We explored the original geometry concept as custom pattern background illustrations paired with a vibrant color palette, embodying creativity and Empath’s ability to learn and understand from different perspectives. The project included a website redesign from wireframes and prototyping to the final interface designs

Despite the success of their products worldwide, Ernie Ball’s packaging was visually fragmented and lacked a system. We removed unnecessary elements and maximized the logo and product names. Our process included conceptual sketches, 3D renders, product photography, and technical solutions to final print-ready files.

And final production incorporated materials like metal foil, soft-touch coating, and spot UV finishes giving Ernie Ball’s packaging a vibrant contemporary aesthetic while still paying homage to the brand’s history and heritage. The design refresh of their packaging system solidified the company’s position as the industry leader, with products in more than 5,500 music shops in the US and an international presence in more than 75 countries. 

Ernie Ball Accessories ultraflex cables packaging design
Ernie Ball Accessories CradleTune Packaging
Ernie Ball Accessories patch cables packaging design
Ernie Ball Accessories EverLast Picks Packaging - Medium
Ernie Ball Accessories EverLast Picks Packaging - Heavy
Ernie Ball Strings Tone Pack Packaging
Ernie Ball Accessories packaging design Flextune guitar tuner
Ernie Ball Accessories Pick Buddy Packaging - Front
Ernie Ball Accessories Pick Buddy Packaging - Back
Ernie Ball Accessories PolyLock Strap Packaging
Ernie Ball Accessories packaging design 10pk Window Box Regular Slinky

Ernie Ball Accessory Packaging


Founded in Southern California in 1962, Ernie Ball is the top-selling guitar string manufacturer worldwide. Their strings and accessories are a favorite among guitar players of all ages, and the company features artists like Jimmy Page, Eric Clapton, Jeff Beck, Keith Richards, and Buddy Guy on their roster.

Ernie Ball Accessories ultraflex cables packaging design

Despite the success of their products worldwide, Ernie Ball’s packaging was visually fragmented and lacked a system. We removed unnecessary elements and maximized the logo and product names. Our process included conceptual sketches, 3D renders, product photography, and technical solutions to final print-ready files.

And final production incorporated materials like metal foil, soft-touch coating, and spot UV finishes giving Ernie Ball’s packaging a vibrant contemporary aesthetic while still paying homage to the brand’s history and heritage. The design refresh of their packaging system solidified the company’s position as the industry leader, with products in more than 5,500 music shops in the US and an international presence in more than 75 countries. 

Ernie Ball Accessories CradleTune Packaging
Ernie Ball Accessories patch cables packaging design
Ernie Ball Accessories EverLast Picks Packaging - Medium
Ernie Ball Accessories EverLast Picks Packaging - Heavy
Ernie Ball Strings Tone Pack Packaging
Ernie Ball Accessories packaging design Flextune guitar tuner
Ernie Ball Accessories Pick Buddy Packaging - Front
Ernie Ball Accessories Pick Buddy Packaging - Back
Ernie Ball Accessories PolyLock Strap Packaging
Ernie Ball Accessories packaging design 10pk Window Box Regular Slinky
Ernie Ball Accessories packaging design OVERDRIVE expression guitar pedal
Ernie Ball Accessories Expression Pedals Expression Overdrive Packaging - Back
Ernie Ball Accessories packaging design AMBIENT DELAY expression guitar pedal
Ernie Ball Accessories Expression Pedals Ambient Delay Packaging - Back