Empath Brand


Empath is an independent branding consultancy agency on the Central Coast of California.  With strategic roots and a technology footprint, the agency’s methodology is dedicated to learning the emotions that drive consumers, uncovering how and why people connect with brands.

The challenge: Empath agency was looking for a brand overhaul, and we were selected to assist them with a new approach. The brand features geometric shapes representing its methodology: a triangle for research, a square for strategy, a circle for creativity, and a lightning bolt for execution. Combined with their original logo and color palette, those elements gave the brand a clean, corporate feel, but the human element at the core of their process was missing. We were asked to integrate a more approachable and inclusive tone, modernizing their brand visual language without breaking away from the original concept.

The solution: It was a priority for Empath to have their website redesigned, so we started with IA and interface design. We then studied the logo redesign process based on Empaths positioning requests. The last step was creating and implementing a visual language to support the effort, including complimentary patterns, colors, and typographic systems in a unique identity graphic style. In contrast to the previous version, the logo has been drawn in all lower case, in a modern sans-serif treatment, giving it a gender-neutral and friendlier character. We removed extra geometric elements from the mark with simplicity and versatility goals. We then explored the original geometry concept as custom pattern background illustrations. When paired with a vibrant color palette, the effort came together, embodying creativity and the empath’s ability to learn and understand from different perspectives.

Empath Brand


Empath is an independent branding consultancy agency on the Central Coast of California.  With strategic roots and a technology footprint, the agency’s methodology is dedicated to learning the emotions that drive consumers, uncovering how and why people connect with brands.

The challenge: Empath agency was looking for a brand overhaul, and we were selected to assist them with a new approach. The brand features geometric shapes representing its methodology: a triangle for research, a square for strategy, a circle for creativity, and a lightning bolt for execution. Combined with their original logo and color palette, those elements gave the brand a clean, corporate feel, but the human element at the core of their process was missing. We were asked to integrate a more approachable and inclusive tone, modernizing their brand visual language without breaking away from the original concept.

The solution: It was a priority for Empath to have their website redesigned, so we started with IA and interface design. We then studied the logo redesign process based on Empaths positioning requests. The last step was creating and implementing a visual language to support the effort, including complimentary patterns, colors, and typographic systems in a unique identity graphic style. In contrast to the previous version, the logo has been drawn in all lower case, in a modern sans-serif treatment, giving it a gender-neutral and friendlier character. We removed extra geometric elements from the mark with simplicity and versatility goals. We then explored the original geometry concept as custom pattern background illustrations. When paired with a vibrant color palette, the effort came together, embodying creativity and the empath’s ability to learn and understand from different perspectives.

Empath Branding - Custom Table Cloth Design
Empath Branding - Gift Box
Empath Branding - Brochure Design -2
Empath Branding - Brochure Design
Empath Branding - Wine Labels
Empath Branding - Business Cards
Empath Branding - Magazine Mockup 2
Empath Branding - Magazine Mockup 1
Empath Website - Responsive Mockup