Empath is an independent branding consultancy agency with strategic roots and a technology footprint. The agency’s methodology, dedicated to learning the emotions that drive consumers, uncovers how and why people connect with brands.

We based the brand overhaul on the agency’s symbols: a triangle for research, a square for strategy, a circle for creativity, and a lightning bolt for execution. We wanted to integrate a more approachable and inclusive tone, modernizing their visual language without separating from its original concept.

We explored the original geometry concept as custom pattern background illustrations paired with a vibrant color palette, embodying creativity and Empath’s ability to learn and understand from different perspectives. The project included a website redesign from wireframes and prototyping to the final interface designs