Empath is a boutique brand agency, with strategic design roots

The agency's process is about learning the emotions that drive the consumers, uncovering how and why people connect with brands

To help the Empath tell its story, the agency introduced geometric shapes representing their process: triangle for market research, square for strategy, circle for creative services, and lightning bolt icon for execution.

The work below explores the assembly of the geometric symbols, adding dynamism through color, textures, and patterns. The logotype was updated to be friendlier/softer than their previous version, making the edit also provide more balance between the logo and the geometric shapes.

Empath’s original palette color is a duotone one (dark gray and blue). We decided to explore a vibrant secondary alternative during the refresh process, adding a bold and innovative vision to the brand’s character.

Empath is a boutique brand agency, with strategic design roots

The agency's process is about learning the emotions that drive the consumers, uncovering how and why people connect with brands

To help the Empath tell its story, the agency introduced geometric shapes representing their process: triangle for market research, square for strategy, circle for creative services, and lightning bolt icon for execution.

The work below explores the assembly of the geometric symbols, adding dynamism through color, textures, and patterns. The logotype was updated to be friendlier/softer than their previous version, making the edit also provide more balance between the logo and the geometric shapes.

Empath’s original palette color is a duotone one (dark gray and blue). We decided to explore a vibrant secondary alternative during the refresh process, adding a bold and innovative vision to the brand’s character.