Masterfully is an online learning tool based on a successful self-study system developed by McMillan Study Guides for the US Air Force NCOs studying for promotion fitness exams, skill tests, and training upgrades. The company started in 1988 when it introduced its 3-step system in a boxed set of flashcards and quickly gained popularity among airmen because of its approval rate. Over the years, the platform evolved from books and audiobooks to e-learning.

Masterfully needed a website to release its learning system to the civilian market. My team and I created wireframes, prototypes, and interface designs, informing the users about the product’s features. We illustrated what types of industries have an advantage using the product, providing a clear pathway to demo requests while telling the story of how it helped so many airmen achieve their promotions. We made a case for the platform’s effectiveness, elevating Masterfully’s brand credibility by effectively messaging about its advantages, proven record, mission, and background.