Red Bull Hitlist App


The Hitlist is a goal management app concept for the Austrian energy drink giants Red Bull. The app gives users a structured way to track and visualize goals with the edge and energy that the Reb Bull brand represents.

The challenge: My team was commissioned to create the information architecture, interface, and a sizzle reel for the Hitlist App concept. The app would be released on Nokia smartphones using the Windows design language. We were given the app’s name and vision: an on-brand goal tracking app, supported by Red Bull’s extensive content in racing, action sports, music, events, etc.

The solution:  We divided the project into three phases; the first was dedicated to creating wireframes of the goal tracking experience. We offered users the ability to start a new goal from scratch or choose from athletes or community pre-populated ones. The goal structure was based on milestones, and after each completed step,  the users could share their progress on social media. After completing a goal, the user was rewarded with a comprehensive sharable timeline of their journey. We also provided them with exclusive Red Bull content to inspire, inform and support them along their journey. We then designed the interface for the next phase exploring the Widows design language and its intuitive horizontal navigation. The home screen tiles and the dashboard offered users quick access to the goal management, history, community, and Red Bull content. We then created the electric app demo reel for the last phase, showcasing the user flow and interface micro-interactions, utilizing motion graphics and 3D techniques.

Red Bull Hitlist App


The Hitlist is a goal management app concept for the Austrian energy drink giants Red Bull. The app gives users a structured way to track and visualize goals with the edge and energy that the Reb Bull brand represents.

The challenge: My team was commissioned to create the information architecture, interface, and a sizzle reel for the Hitlist App concept. The app would be released on Nokia smartphones using the Windows design language. We were given the app’s name and vision: an on-brand goal tracking app, supported by Red Bull’s extensive content in racing, action sports, music, events, etc.

The solution:  We divided the project into three phases; the first was dedicated to creating wireframes of the goal tracking experience. We offered users the ability to start a new goal from scratch or choose from athletes or community pre-populated ones. The goal structure was based on milestones, and after each completed step,  the users could share their progress on social media. After completing a goal, the user was rewarded with a comprehensive sharable timeline of their journey. We also provided them with exclusive Red Bull content to inspire, inform and support them along their journey. We then designed the interface for the next phase exploring the Widows design language and its intuitive horizontal navigation. The home screen tiles and the dashboard offered users quick access to the goal management, history, community, and Red Bull content. We then created the electric app demo reel for the last phase, showcasing the user flow and interface micro-interactions, utilizing motion graphics and 3D techniques.