Music Man & James Valentine signature guitar collaboration


Logo design & art direction

The opportunity: James Valentine, the guitar player of the pop band Maroon 5, got his signature guitar from Ernie Ball Music Man in 2015. The guitar has features similar to a Gibson 335 and a Fender Telecaster, both instruments played by Valentine on stage and at the studio.

The approach: My team and I were tasked with designing the instrument’s logo, silkscreened to the headstock. The logo was planned to be used on promotional material, from social media and print ads to video work.

The execution: We decided to showcase James’s handwriting with simplicity in mind. The typography required minimal intervention, just enough to ensure its legibility, as you can see in the comparison example below. It resulted in a nice personal touch from the artist, matching the overall vintage-inspired design of the guitar.

Music Man & James Valentine signature guitar collaboration


Logo design & art direction

The opportunity: James Valentine, the guitar player of the pop band Maroon 5, got his signature guitar from Ernie Ball Music Man in 2015. The guitar has features similar to a Gibson 335 and a Fender Telecaster, both instruments played by Valentine on stage and at the studio.

The approach: My team and I were tasked with designing the instrument’s logo, silkscreened to the headstock. The logo was planned to be used on promotional material, from social media and print ads to video work.

The execution: We decided to showcase James’s handwriting with simplicity in mind. The typography required minimal intervention, just enough to ensure its legibility, as you can see in the comparison example below. It resulted in a nice personal touch from the artist, matching the overall vintage-inspired design of the guitar.