Masterfully


Masterfully is a learning tool based on a successful self-study system developed by McMillan Study Guides for the US Air Force NCOs preparing for promotion fitness exams, skills tests, and training upgrades. Started in 1988, the company introduced its 3-step system in a boxed set of flashcards and quickly gained popularity among airmen because of its approval rate. Over the years, the platform evolved from books and audiobooks to e-learning.

Masterfully needed a website to release its learning system to the civilian market. My team and I created wireframes, prototypes, and interface designs, informing the users about the product’s features. We illustrated what types of industries have an advantage using the product, providing a clear pathway to demo requests, while telling the story of how it helped so many airmen achieve their promotions. We made a case for the platform’s effectiveness, elevating Masterfully’s brand credibility by effectively communicating its advantages, proven track record, mission, and background.

Masterfully Responsive Website Mockup

Masterfully


Masterfully is a learning tool based on a successful self-study system developed by McMillan Study Guides for the US Air Force NCOs preparing for promotion fitness exams, skills tests, and training upgrades. Started in 1988, the company introduced its 3-step system in a boxed set of flashcards and quickly gained popularity among airmen because of its approval rate. Over the years, the platform evolved from books and audiobooks to e-learning.

Masterfully Responsive Website Mockup

Masterfully needed a website to release its learning system to the civilian market. My team and I created wireframes, prototypes, and interface designs, informing the users about the product’s features. We illustrated what types of industries have an advantage using the product, providing a clear pathway to demo requests, while telling the story of how it helped so many airmen achieve their promotions. We made a case for the platform’s effectiveness, elevating Masterfully’s brand credibility by effectively communicating its advantages, proven track record, mission, and background.

1. The website

2. The UI style guide

3. The wireframes