LeafCann is a botanical extracts company in Australia that manufactures prescription-based, medicinal cannabis products. Under the brand name Cephyra, the company launched a line of edible terpene-activated oils with the mission of bringing well-being to its consumers by offering a wide range of benefits, including energy, appetite, focus, and anxiety relief.

Cephyra was looking for a team to create the user experience and interface design for the website supporting the launch of its brand. The brief requested straightforward ways to express and educate users about the benefits of terpenes, the variety of its product line, the founder’s story, and eCommerce capabilities.

Our process included outlining personas and creating user journey maps, wireframes, and interactive prototypes. Before the design phase, we also created a comprehensive UI style guide based on the atomic design methodology, ensuring elements’ consistency throughout the interface. The result is a vibrant, clear, easy-to-use, and accessible website that successfully supported the brand’s launch.