Ernie Ball Accessory Packaging
Founded in Southern California in 1962, Ernie Ball is the top-selling guitar string manufacturer worldwide. Their strings and accessories are a favorite among guitar players of all ages, and the company features artists like Jimmy Page, Eric Clapton, Jeff Beck, Keith Richards, and Buddy Guy on their roster.
We based the brand overhaul on the agency’s symbols: a triangle for research, a square for strategy, a circle for creativity, and a lightning bolt for execution. We wanted to integrate a more approachable and inclusive tone, modernizing their visual language without separating from its original concept.
We explored the original geometry concept as custom pattern background illustrations paired with a vibrant color palette, embodying creativity and Empath’s ability to learn and understand from different perspectives. The project included a website redesign from wireframes and prototyping to the final interface designs
Despite the success of their products worldwide, Ernie Ball’s packaging was visually fragmented and lacked a system. We removed unnecessary elements and maximized the logo and product names. Our process included conceptual sketches, 3D renders, product photography, and technical solutions to final print-ready files.
And final production incorporated materials like metal foil, soft-touch coating, and spot UV finishes giving Ernie Ball’s packaging a vibrant contemporary aesthetic while still paying homage to the brand’s history and heritage. The design refresh of their packaging system solidified the company’s position as the industry leader, with products in more than 5,500 music shops in the US and an international presence in more than 75 countries.
Ernie Ball Accessory Packaging
Founded in Southern California in 1962, Ernie Ball is the top-selling guitar string manufacturer worldwide. Their strings and accessories are a favorite among guitar players of all ages, and the company features artists like Jimmy Page, Eric Clapton, Jeff Beck, Keith Richards, and Buddy Guy on their roster.
Despite the success of their products worldwide, Ernie Ball’s packaging was visually fragmented and lacked a system. We removed unnecessary elements and maximized the logo and product names. Our process included conceptual sketches, 3D renders, product photography, and technical solutions to final print-ready files.
And final production incorporated materials like metal foil, soft-touch coating, and spot UV finishes giving Ernie Ball’s packaging a vibrant contemporary aesthetic while still paying homage to the brand’s history and heritage. The design refresh of their packaging system solidified the company’s position as the industry leader, with products in more than 5,500 music shops in the US and an international presence in more than 75 countries.
