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Hands-on Brazilian art/design director based on the Central Coast of California

Hi, I’m Alex, and I’ve spent over 20 years performing at the intersection of branding, advertising, and visual design. As a multidisciplinary art director, I create experiences through strategy & execution that narrow the gap between people and technology. Coming from an advertising and graphic design background, I thrive on working on identity systems that can perform in any medium, articulating the brand’s essence clearly, purposefully, and effectively.

When I’m not playing with pixels, I’m playing loud music. I’m known for being a gigging bass, rhythm guitar player, and songwriter who enjoys hitting the road, working on motorcycles with friends, and hiking with my girl and our dog.

⸻ Welcome
Alex Lacerda Portrait


  • UX/UI
  • Website design
  • iOS & Android Apps
  • Prototyping
  • E-commerce


  • Art Direction
  • Campaign
  • Identity
  • Packaging
  • Print

My design process combines a human-centered approach with an appealing visual language. Rooted in research with business growth goals, I am skilled at concepting and executing across multiple mediums and platforms. I quickly adapt to new challenges, with an eye for detail and the flexibility of performing in different workplace cultures.

I led design teams at various companies sizes: small businesses, foundations, non-profits, to global names.

I have a versatile design execution style, adaptable to the project’s needs. With that said I prefer minimal , concentrating on essential points and removing the unnecessary. It is a practice that reduces cognitive load and increases conversion rates, elevating the work’s objectives with simplicity and clarity.


When I’m not pushing pixels

Thank you for stopping by, and feel free to drop me a line if you have any feedback. I am available for freelance work, and I’d love to hear more about your project.

The Art of Good

Helping small businesses through tough times

Since March 2020, I’ve been helping small businesses in the U.S. survive the financial setbacks brought by the COVID-19 pandemic with The Art Of Good | Creative CO., a fantastic group of ad people who selfless donate their talent and energy doing meaningful pro bono work.

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