The opportunity: My team and I were tasked to create key art ads promoting product launches for Ernie Ball and Music Man. Ernie Ball’s main product, the Slinky strings, is trusted by the industry’s top artists. The company’s incredible roster includes Paul McCartney, Keith Richards, Slash, Eric Clapton, Angus Young, Jimmy Page, Metallica, Buddy Guy.

The approach: The ads were published on Guitar World, Guitar Player, Guitar Aficionado, Premier Guitar, Bass Player, and other magazines. We invested in product photography 3D renders and explored the inspirational artist stories as part of a campaign called “I Play Slinky.”

The execution: The art direction reflected the brand refresh system we were implementing, including typography, colors, photo styles. The custom photography produced was treated in the highest resolution possible. Soon these assets would be translated from billboards to web banners. All the campaigns culminated in the NAMM Show 2016, the world’s largest trade-only event for the music products, pro audio, and event tech industry.

The opportunity: My team and I were tasked to create key art ads promoting product launches for Ernie Ball and Music Man. Ernie Ball’s main product, the Slinky strings, is trusted by the industry’s top artists. The company’s incredible roster includes Paul McCartney, Keith Richards, Slash, Eric Clapton, Angus Young, Jimmy Page, Metallica, Buddy Guy.

The approach: The ads were published on Guitar World, Guitar Player, Guitar Aficionado, Premier Guitar, Bass Player, and other magazines. We invested in product photography 3D renders and explored the inspirational artist stories as part of a campaign called “I Play Slinky.”

The execution: The art direction reflected the brand refresh system we were implementing, including typography, colors, photo styles. The custom photography produced was treated in the highest resolution possible. Soon these assets would be translated from billboards to web banners. All the campaigns culminated in the NAMM Show 2016, the world’s largest trade-only event for the music products, pro audio, and event tech industry.

Photo treatment

Old Smoothie Stingray Bass - 40th Anniversary Seal

NAMM Show - 2016

Old Smoothie Stingray Bass - 40th Anniversary Seal

NAMM Show - 2016