It is frequently quoted as one of the best examples of copy writing, and has been quoted many times, in books covering topics all the way from Introduction to Evangelism to Web Application Defender’s Cookbook, and even printing on tee shirts. So what point then does, so you said Shackleton wrote a book and it was something. We’ll make it right. NANCY KOEHN: No, it’s not. They discover lessons in building a team, learning from bad bosses, and cultivating empathy. He hired for attitude and trained for skill. Can anyone help me get right with this anxiety?”  He never does that. This is long over, but we’re not retreating with our tail between our legs. One, you’re certainly making the case that it’s good to hire people who can sing a song and dance a jig if you have a year of nights to somehow spend together, but also delivering hot milk to everyone when there’s one person who’s flagging. That happens not once, not twice, but thrice in the coming months. NANCY KOEHN: So he sets off in August 1914 almost exactly at the time that World War I breaks out. That’s the essence of what he did. What I want to know is how in the world does Shackleton keep his crew motivated for all this time? Learn more about Shackleton… Inspiring though it may be, it seems that Shackleton’s famous ad is mostly likely a myth. I think it avoids the embarrassment. Howard Schultz came to my HBS classroom. And the third thing I think that he does that’s incredibly important, just as important as these other two things, is he has this great sense of empathy. In the first episode of a four-part special series on leadership, HBR Editor in Chief Adi Ignatius and Harvard Business School professor and historian Nancy Koehn analyze Shackleton’s leadership during the struggle to survive. / Real Leaders: Ernest Shackleton Leads a Harrowing Expedition. We had too much work to do. SHACKLETON can serve as a role model even though his expedition, judged by its initial objectives, was a colossal failure. You have ended my four day lengthy hunt! Those are tremendously important issues today. And he, in the stark white surroundings of that story in Antarctica, teaches us, you know, with great clarity their importance and how they can be used and accessed. How do you manage the energy of yourself and your team when the stakes suddenly get high, the volatility, your uncertainty increases, and there’s suddenly a new worst case scenario that people can keep on running as a movie in their heads. Shackleton now has to get a ship capable of getting back across those 800 miles of difficult ocean to pick up the 22 remaining men on Elephant Island. They will live on the ice for almost two years. To set the context in the U.S., Teddy Roosevelt is President. This is terrible.”  Let’s do a court and a tribunal to uncover why this thing didn’t work and why we got stuck. ADI IGNATIUS: On our next episode of “Real Leaders,” Nancy Koehn and I will be talking about the writer and environmentalist, Rachel Carson. Many of you have probably seen the famous advertisement which, as the story goes, Ernest Shackleton ran in the newspaper to try to recruit men for his Endurance expedition: Men wanted for hazardous journey. Shackleton ended up therefore with a very mixed crew, from the capable who were ready to await and diligently respond to orders, to others, who while capable of doing their own job, were prepared to question or cast doubt on decisions made or were potential agitators. The famous Shackleton ad, supposedly printed in The Times. ADI IGNATIUS: Welcome back to “Real Leaders,” a special series of the HBR IdeaCast. Shackleton and his 27-man crew made their escape northwards, dragging their lifeboats across the pack ice in those places where they couldn't sail on the sea surface. The date seems to have been confused with when Shackleton announced his Nimrod expedition in a letter to the editor: Sir,–It has been an open secret for some time past that I have been desirous of leading another expedition to the South Polar regions. He was arguably reckless, or a little bit cavalier. Sometimes we just talked about the seal meat that cook just made. What have I got in this enlisted man? Wow, the Shackleton letter's look beautiful. That’s exactly what he’s doing. How that self-making affected all these other people. Leider ist Shackleton derzeit bei keinem der auf Moviepilot aufgelisteten Anbietern zu sehen. But even now it’s not exactly story over. Reply Delete. Store Harder, better things than we can get ourselves to do on our own, that Shackleton tapped into which each of those men. I’m never going to be in charge of an expedition that runs short on food supplies. They can’t sustain it. This is worse. But he made a point with each person on a regular basis to connect with them, in a very intimate way. A company, let’s say, that isn’t succeeding, it isn’t producing for month after month after month and just trying to survive and at some point people saying, “This isn’t working. It is he in a sense rising into how service to others can make us our best selves, make us our strongest. Honour and recognition in event of success.1. No one knows where they are. 4. That’s what’s so interesting. They have to dock there. NANCY KOEHN: Wanted, men for hazardous journey, small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful, honor and recognition in case of success. There was no, you know, it’s my fault, or I take responsibility. And he has to ask the Assistant Lord of the Navy, Winston Churchill if he can go ahead and go or if they need the ship and the men for military service, and Churchill says, “Proceed.”  And Shackleton hightails it out of Dodge and gets himself down, first to South America to take on supplies and then they head south and east to a small whaling station, this is their last outpost before they get to Antarctica, the continent. That’s the first thing. He doesn’t do any of that. Shackleton worries by the end of the third day that some of his men are going to die en route. He was a leader every single day, whether it was giving orders or more kind of soft power things, but just being present. I savor, cause I discovered just what I used to be taking a look for. Inspiring though it may be, it seems that Shackleton’s famous ad … It’s 1916. So the ship is locked in January of 1915. Replies. How Shackleton did that has become one of the most famous leadership case studies. Great leaders are made, not born. I can’t help, but think some of the resilience and the determination, and the extraordinary improvisation of this story, which just gets more and more and more and more difficult for almost two years. They have to wait for it to melt, and if the ship survives being held in a vice that long, there’s very, if it survives they may get back to the coast, but he thinks increasingly as the days becomes weeks and the weeks become months into 1915, that their expedition is over. How are they suited to the environment that I know well in Antarctica? They’re going to try and traverse these incredibly difficult seas. It would not have even made sense for Shackleton to place an ad in the paper. There were games. ADI IGNATIUS: But they make it to Elephant Island. I’m Adi Ignatius with Nancy Koehn. Partly as important through this individual one on one stuff. They mixed. The boats risk getting lost from each other, so they have to anchor them together. Posted by Mrs J at 8:15 AM. The seas are really rough. Needed to improve morale. A brief review of Shackleton’s life will reveal that he did not sign on with Robert Scott for his first expedition until 1901, and he did not lead his own “hazardous journey” for several years. I guess it also avoids signaling to somebody that we’re worried that you’re circling the drain. The radio doesn’t work. Not only can no references be found to an original source, searching the Times itself leads to nothing. Finally, discuss what the children think the advert might lead to, before revealing Shackleton’s mission. So they’re going to face these huge weather obstacles. Shackleton’s Endurance Expedition (100 years ago). Ernest Shackleton kam im Kilkea House, einem Anwesen in der Nähe der Ortschaft Athy, als zweites von zehn Kindern des Grundbesitzers Henry Shackleton (1847–1920) und dessen Frau Henrietta Letitia Sophia (geborene Gavan, 1845–1929) zur Welt. There have been a spate of movies, documentaries, books, cases. ADI IGNATIUS: Welcome to the HBR IdeaCast from Harvard Business Review. I am glad now to be able to state that, through the generosity of a friend, I can announce that an expedition will start next year with the object of crossing the South Polar continent from sea to sea. I think that was part of the story too. I mean talk about the power of leadership and individual lives. Shackleton and the crew of the Imperial Trans-Antarctic expedition landed on the mountainous, ice-covered island today known as Elephant Island. NANCY KOEHN: Absolutely. I mean we, I think we demand that our leaders own their mistakes. Bye, The American Response to Arnold’s Treason, Shackleton’s Ad – Men Wanted for Hazardous Journey, The Politics and Economics of Reconstruction, Top 10 Most Important Archaeology Discoveries of 2020, Knights vs Tanks? Return Policy So very interesting leadership moment. So, 1914 he returns to Antarctica for his third mission and this is the one that becomes so famous. Really important lesson today as volatility, pace of change increases. I got your back, and “Oh, Chris, or oh, Randolph, or [Thomas] Orde-Lees, we got it right.”  So that was incredibly important. And Shackleton waits a month, waiting for the ice to kind of clear and it doesn’t, and he sets off. ADI IGNATIUS: When I interview people should I have them tell me a joke and sing a little song and just get a sense of their ability to respond to a weird request? ADI IGNATIUS: Legend has it that that’s the job ad Ernest Shackleton used to recruit the crew for his expedition to Antarctica in 1914. NANCY KOEHN: We’re heading south. Some of the descendents of his men remember being told their ancestors responded to an ad Shackleton placed in the paper, but this was likely a recollection based on reading the ad rather than something they were actually told. So there’s a real self-interested piece too. NANCY KOEHN: So, beginning in the 1980s, there’s this kind of ground swell of interest, not just in England but around the world, in Shackleton. Finally, they spot an island in the distance. So he has, all the way through this story, has the men on routines. I mean, to what extent does he learn lessons from an initial foray gone badly? I mean he really cares about bringing them home alive. Everyone has a job every day. All of the men proved themselves in the end though it was a difficult journey in all respects. ADI IGNATIUS: So Shackleton’s first expedition to Antarctica takes place in 1902. One, make your decisions and stick with them. That’s a second related lesson. Again, almost in intentional opposition to Scott. He is worried. What was their most, what was their greatest moment of self-doubt? It is 800 miles away. NANCY KOEHN: Absolutely. NANCY KOEHN: A combination, I think of again, frequent Town Hall meetings with the group. This is “Real Leaders,” a special series that examines the lives of some of the world’s most compelling and effective leaders, past and present and offers lessons to all of us today. Having learned a lot of things from Scott that he thinks he won’t do. Safe return doubtful. So they left in August. ADI IGNATIUS: It’s this incredible flexibility of realizing OK, the mission going to the South Pole. History of advertising: No 137: Sir Ernest Shackleton's 'men wanted' ad. But at a certain point his story really becomes a big deal. But somehow, they make it to South Georgia Island. Exactly. The brief accompanying text says the ad was run in London newspapers in 1900, but does not give a footnote. Low wages, bitter cold, long hours of complete darkness. ADI IGNATIUS: So Shackleton clearly has this enormous reservoir empathy. And he puts the call out and says, you know, “My lads, let’s go again.”  And amazingly about 12 come right back to London to join the boss. Merke dir den Film jetzt vor und wir benachrichtigen dich, sobald er verfügbar ist. Let’s try plan B.”, ADI IGNATIUS: They do, and there’s one moment, one real moment when mutiny becomes a possibility. They all make it home, where they are met by a world completely different than the one they left. What would the crew of Shackleton’s expedition have seen along their route? You know it was Shackleton, he disregarded advice, like maybe you shouldn’t go so far south because of the ice floes. But he does it for everyone so that the man who he sees flagging isn’t embarrassed, isn’t called out, isn’t singled out. Ernest Shackleton, Anglo-Irish Antarctic explorer who attempted to reach the South Pole. So there’s an element of not I. I’m not going to be the man who sees 27 men and myself die on the ice. Create an identity card for each child; he or she will keep this identity for the remainder of the project, writing diary entries in … It’s such a big storm that it sinks a ship with over 500 people on it in nearby waters, although the expedition doesn’t know that. NANCY KOEHN: He shows up every day in terms of his mission. ADI IGNATIUS: It doesn’t. That fails to reach the South Pole. What in the heck do I do? If he hadn't been so intent on beating Scott in the race for glory, which he failed to do, he might have put the welfare of his people ahead of personal self promotion. Detailed information on the crew of Ernest Shackleton and the Endurance mission, interactive content showcasing Shackleton crew information, how Shackleton chose them and their duties aboard Shackleton s Endurance. I think we’ll go again. I’m turning to the future, the new mission, and I’m not going to look back on stalling. They have also gathered a lot of information about the ad, the basis for much of this post. Shackleton an important ‘Antarctic’ historical figure? Race to the South Pole. Tons and tons and tons of ice locking it in place. Absolutely thinking about what have I got here? That 20 years after this happened they would say, “he, his faith in me made me believe I could do it. That does a lot to appease the doubting Thomas’s because it says something about what he cares for and what he’s willing to do for his men. So what he doesn’t do with his men or himself is keep saying, “how did this happen? On the ship, and then when the ship goes down, is crushed by the ice in November of 1915, he has a routine for the men on the ice. He wasn’t a very good process engineer and planner. And that is what he proceeds to do. And in January. NANCY KOEHN: Absolutely. It seems like more he —, NANCY KOEHN: He didn’t own it publicly. I think particularly the way in which he built his team is remarkable and weird and instructive. So this idea that routine and camaraderie prevents doubt and disillusionment and it’s relative despair and then discord among the team, he understands very well and he acts to prevent that. NANCY KOEHN: That is exactly, that’s a great set of descriptives. So Ernest Shackleton and his crew of 27 men are stranded on an ice floe near Antarctica with no idea when or how or if they will ever be able to get home. I gotta give them the sense that they can do harder, better things together and under my command than they could do on their own. ADI IGNATIUS: And is that goal, that mission selfless or selfish? He gets a boat pretty quickly after they arrive at South Georgia, but the boat goes only a certain distance before again, those terrible icebergs threaten to grab it and lock it in the ice, so he has to turn back. And says I ’ m adi IGNATIUS: Welcome to the HBR IdeaCast from Business. 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