Content-Marketing ist eine Marketing-Technik, die mit informierenden, beratenden und unterhaltenden Inhalten die Zielgruppe ansprechen soll, um sie vom eigenen Unternehmen und seinem Leistungsangebot oder einer eigenen Marke zu überzeugen und sie als Kunden zu gewinnen oder zu halten.. Without personas, you may only be guessing what content your audience wants, which means you are more likely to revert to creating content around what you know best (your products and company) instead of around the information your audience is actively seeking. 31. Most readers are turning to content curation to help them sift through the information overload, and are only looking for the top pieces of content surrounding a particular subject, and will side step additional, erroneous information if it doesn't stack up. Content creation is the context around what you know — the minor details and subtleties you probably overlook. Not all content is created equal. Content Creator responsibilities include producing marketing copy to advertise our products, writing blog posts about industry-related topics and promoting our content on social media. A content strategy will guide your plans for the what, where and when of content creation. It is an art, and like most art, it requires research, hard work, and patience for it to be beautiful. To be successful in this role, you should have experience with digital publishing and generating traffic and leads for new business. Piktochart. Pixabay. Publication Types: 1. Die strategische Planung der Inhalts-Erstellung bezeichnet man als Content-Strategie. With so many different types of content available, the question plaguing information experts today isn't what kind of content to create, but how to deliver it.With the continued popularity of smartphones, tablets, and eReaders, the average consumer now has a variety of options to turn to besides their computer to get the latest piece of digital content. Guess what? I think every marketer has asked this question, and you likely have read many posts on the Content Marketing Institute and elsewhere about this topic. Content strategy guides the creation, delivery, and governance of useful, usable content. 80. Forums . The Future of Digital Content. As a rule, a content curation site reproduces some of the original content and links to the full entry. As a veteran writer, here's my approach: If I'm an expert in the topic, a loose outline is more than enough to guide me. Honestly, I am proud of my journey because my creating has improved throughout the years (Thank God). Content curation is the gathering, organizing and online presentation of content related to a particular theme or topic. Step 9. Trust me, content creation is critical, and I will tell you why! The “iceberg of content creation” chart at the top of the post is a true example — it shows my progress growing an audience over time. One key benefit of sharing curated content, instead of only content you create, is that that curated content helps you keep up with the demands of social media algorithms and the frequency of content that you need. Create Content. The simplest way to schedule curated content posts is to create them in real time as you come across valuable content on the web using free tools like Hootlet to create and schedule your post right from your browser with just a couple of clicks. Movable Ink is a unique platform that allows brands to create and build compelling visual experiences for individual users. Content is the reason people visit your website, and any redesign should be conducted with a content-first approach. If you’re just starting out, perhaps you’re exasperated because it feels like nobody is seeing your content. Movable Ink. Creating great content is a cost-effective way to bring in new leads. Pablo. A content creator is someone who is responsible for the contribution of information to any media and most especially to digital media. For those wondering why is content marketing important, take a look at all of the ways that content can help your business bring in new leads. A content creator can contribute any of the following: blog, news, image, video, audio, email, social updates and other related content. For most companies, content curation is being used to drive Search Engine Optimization (SEO). Social media post 4. Creation: Content is classified into architectural categories. Content Creation Resources. Content creation tools for social media: 28. Content created for the sake of content or to meet some self-imposed publishing schedule isn’t enough. Once you have created your content marketing strategy, the fun part begins: creating the content! This could be personal experience or creative writing, and content that is developed into a story can work well. 29. What is content strategy? Content creation tools for email marketing: 1. Some content curation sites also provide original content, interpretation and commentary. Content also leads to influencing other people in creating their own content, sometimes in a way that the original author did not or could not plan or imagine. Content creators are individuals who, as the names suggest, create content. Storybird is a great example, whereby you’re able to create your very own virtual book. In return, the organization has to support your content strategy with executive buy-in, budgets, and resources. For content marketing purposes, you need personas to help you deliver content that will be most relevant and useful to your audience. But content creation is not an easy task. The problem is, there are a lot of (incorrect) assumptions behind that question, like the idea that social media content creation is effortless, and growing a brand’s social media presence doesn’t take much time or effort. Product Description 5. The map is a multimedia content that you can post on your blog and share with your visitors. This feature, adding the option of user innovation in a medium, means that users can develop their own content from existing content. There are also lessons on how to get content made for you. Workflow: Rules are designed to keep content moving through various roles while maintaining consistency with the organization's policies. A Content Creator is someone who is actively creating and publishing original content to an audience on one or more media platforms. If you are reading this article, there are high chances that you are also interested in learning how to become a successful content creator. They usually target a specific end-user/audience in specific contexts. Content creation is becoming a true profession — and soon enough, you’ll see colleges create ‘digital content creation’ courses (if not already!). PSA content creators prefer video content as they can convey their emotions to the public easier. It is one thing to share our favorite tools and software platforms, but one of the most important things to do as a content marketer is to set aside time to continue to learn new skills and to develop your abilities to create content that performs. Now, I struggled hardcore with content creation because I never knew what I wanted to create nor how to create. You can point out interesting places or historical events that happened in a precise place or area. Content creation is a skill, not a task. If content creators had a dollar for every time we heard that! Does anybody care? Successful content marketing often requires the persistent creation of great content on a regular basis.. First, let’s look at the types of online content creation or types of publications. 30. Blog post 3. For example, the half-life of any tweet is less than 20 minutes. This is one way content creators grow into successful content creators. Everybody goes through those anxious feelings! Your content needs to serve your business by supporting corporate goals. Maps. Lead generation is important for small businesses that rely on consistent traffic to grow their brand and boost sales. You must create content that is unique and adds value to the conversation. Either way, you need to make sure you get some, and it's gotta be good, because your content is the language between you and your target market. What should I write about? If I know the topic reasonably well but want to make sure that I include additional research, then I'll do a slightly more filled in outline. Depending on who you are or what you need to do, content strategy can prioritize a few different things: Content strategy defines how you’re going to use content to meet your business (or project) goals and satisfy your users’ needs. Points Proven Through Analogies. Content creation is one of the most important skills that a marketer should learn. 79. Even solid content ages with time, so if you haven’t touched the content on your website in a while, it is probably due for a refresh. As you’ve seen, there’s a lot of prep work in your content marketing strategy before you actually create a piece of content. On that note, let’s look at some more content curation tools that can help you to find, collect, organize, and schedule content to share. This is a broad question - but that is not a bad thing. All content creators have to make their own decision. Here are some questions you may be asking. Qzzr. This content could span from a simple blog post to an extremely complex interactive graphic. As with everything else, you can maximize your productivity by equipping your business with the right tools to tackle all kinds of digital content creation. Traditionally, artists could be silo’d entities who worked in their one specific are of expertise — journalism, screenwriting, books, television, comics — but the ever-evolving Mediaverse has rendered that kind of artist obsolete. But now it’s time to do just that. Online press release 2. There are plenty of tips on easy ways for you to create your own content, but if that's something you aren't confident doing, that's fine too! This is much easier said than done, though. We’re going to use a blog post as our example, but these tips will work for almost any type of content creation. Storage: Content format and storage decisions are made based on ease of access, delivery, security and other factors dependent on the organization's needs. Successful content creators know their success is due not only to their passion, but also to those who taught them, inspired them, and pushed them to think in different ways. It is something I am PROUD OF! 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