Marketing Audit your social media to build your personal brand. Know how to effectively use Snapchat for a business. Personal Social Media Audit. We’ve all made mistakes communicating online, but it’s never too late to start fresh by conducting a personal social media audit. CONDUCTING A SOCIAL MEDIA AUDIT FOR YOUR PERSONAL BRAND Nowadays, our voices online are weighted so heavily when it comes to finding jobs and pursuing other opportunities, it’s important to always look our best. As far as analytics, I was blown away by how much growth we saw from LinkedIn over the past year—over 4,000 percent growth in referral traffic. Volunteering Evaluate your referral traffic. I’d imagine you could list off your major social profiles with ease. Many of this blog’s readers are church employees with a potentially large digital influence. Ultimately, you want to find out if your social media efforts are relevant to your current objectives and goals. SEO P.S. October 2017 Begin by finding four to eight influencers or brands in your niche. Digital Strategist for the North American Division. Tools like Google Analytics, KISS Metrics, Rival IQ, and Facebook Insights can help make sense of engagement over time, or you can track this manually and follow-up during your regularly scheduled social media audit. Don’t let the word “audit” get in the way of checking in regularly with your social profiles. Digital Strategies Intern If you follow what I’ve outlined in this article, you can complete yours in as little as 30 minutes. September 2017 They can serve as much-needed opportunities for reflection and growth.Basically, audits are helpful for everyone, no matter where you’re at with your social media marketing. I definitely post most of … You’ll become a master at all of them with enough practice. Personal Social Media Audit Essay – Raymond Lutzky Personal Social Network: LinkedIn Overview of the Account: My LinkedIn account was created August 16, 2006, when I was asked to research prospective candidates for a job. A tune-up at the garage is essentially an audit for your car, a check-up at the doctor is an audit of your health. Perform a general search for your brand on all the major social networks; you might be surprised what’s out there—fake accounts, employee pages, spam, etc. Follow these steps to execute your next social media audit. Download Hootsuite’s social media audit template to get started. It is strictly connected with requirements analysis: figuring out any needs for training or personal development. This next part of your social media audit is reviewing your social … August 2019 Identify what you want the hiring managers to think. Culture SOCIAL MEDIA AUDIT TEMPLATE This template is to help you conduct a social media audit for your business. Posted on November 5, 2015 November 5, 2015 by lyndseywalton. January 2018 Make sure each account is complete and on brand. June 29, 2020. A social audit is a formal review of a company's endeavors, procedures, and code of conduct regarding social responsibility and the company's impact on society. You can learn a lot from regular reviews like these. Michelle Diedrich All social audits begin by identifying and analyzing each social profile. To follow up on this, you can check in with your past goals and the performance metrics you’ve created. Sure, the long-term measurement of these changes might not be the same as follower growth or engagement, but the improvement made to your profile is right in line with what audits are all about. July 2019 Record your averages in your template. December 2019 The results of these audits (performed over time) combined with a strong competitor analysis will form the basis of your social media strategy going forward. 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