When Nokia released their smartphone on the Windows platform, me and my team were tasked on pitching an exclusive app to Red Bull. The briefing stated that the name of the app would be “The Hitlist” and it was supposed to help the users to achieve their goals, either in fitness, sports or lifestyle. And off we went.

During the brainstorm sessions, we decided that the user could create their own goals or add existing ones pre populated by Red Bull or other users. We started the project creating wireframes, and actually designing the majority of the screens based on the windows panorama functionality.

The second phase of the project was creating the demo video above. We directed a team of 3D artists, motion designers, editors and voice over talent.